Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these “How-To” examples from the HubSpot blog:
Just about time for some Christmas Recycling Tips courtesy of Andy King from Guaranteed Leaflet Distribution (www.guaranteedleafletdistribution.co.uk)
Tags: Recycling Best Practice
The subject of e-waste is a contentious one. For most people their immediate reaction centres around thoughts of illegal dumping in developing countries resulting in environmental havoc. However, as terrible as this is, it is just one factor. Depending upon who you ask you’ll get different responses. For entrepreneurs, social business owners and recyclers, e-waste represents a key economic driver that provides employment for hundreds of thousands of people including long-term unemployed and people with special needs. For scientists and economists, e-waste can represent an untapped alternative source of raw materials including rare earth metals. For CIO’s and security officers e-waste represents a dangerous route for data breaches, corporate espionage and sale of personal data. For educators in developing countries it can provide an essential source of low-cost or free technology for young people. As previously stated, for environmentalists, local government leaders and residents it can be an environmental catastrophe that results in soil, air, water being polluted by hazardous chemicals and metals and the associated dangers to human and animal health. It’s all of these things and more…..with more being the operative word. Our craving for the latest tech gadgets is not slowing…in fact quite the opposite. Check out a previous blog post for insight into consumption trends. Although a number of manufacturers claim to be investing in design for recycling we are along way from a circular economy. So for the time being e-waste is here to stay. Let’s look at some of it’s different faces.
Just back from a brilliant trip to Microsoft Executive Briefing Center in Redmond, WA. The trip was organised as part of our prize for winning the SME Enviro App competition. The delegation from Scotland included Mike Neilson and Robbie Parish from the Scottish Government, Derrick McCourt, Stevie Grier and Melvyn Ingleson from Microsoft UK, Robyn Worsnop from Rabbies and Ian Marchant CEO of Scottish and Southern Energy along with myself, Steven and Jim.
Tags: Smart cities
As many of you may know we are in the process of building our WastNote tool to help take some of the pain out of waste data reporting. In speaking with many of you we’ve established that the process of gathering, validating and submitting WasteDataFlow reports is only midly preferable to sticking a fork in your eye repeatedly 🙂
In today’s blog Jim Baird, Green Oak’s Technical Director and Professor of Waste and Resources at Glasgow Caledonian University discusses improvements made in the UK’s recycling rates and required measures to sustain the gains.
What did the Romans ever do for us? Who remembers that old chestnut from the Monty Python classic, The Life of Brian. So what the hell has this got to do with the recently introduced re-use standard for used electronic and electrical equipment, PAS 141…….Answer – bugger all! Not entirely true. Let’s explore the aim and requirements of the standard to see how it could benefit end users, manufacturers and the recycling industry.
Peter Drucker said that “Business has only two functions: Marketing and Innovation.” Well we happen to think Mr Drucker was spot on but it takes two to tango. If you have a really innovative recycling product or service then the chances are it’s going nowhere without effective marketing and vice versa. Furthermore, launching and building a recycling or waste management business can be extremely tough in these challenging economic times.